Direct Mail Campaign

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All buildings in the boroughs surrounding Manhattan are required to have their fire sprinkler systems tested every 5 years.

JLK was tasked with challenge of creating a marketing campaign to remind building owners and property mangers of this FDNY requirement. A 3-part direct mail campaign was developed to target prospective clients of Allstate Sprinklers as a reminder of their upcoming test coming due and how Allstate Sprinkler will help them schedule and conduct the test.

Using our Automated Marketing platform, a landing page and drip email campaign was created to bring prospects through the sales process.


Allstate Sprinkler Corp

Estimated completition time

3 Months