Unlike traditional media, social media provides the ability to pinpoint who see’s your campaign. The results are that more relevant ads are able to reach your target market.
Getting in front of the right people will allow you to reach your goals. Advertising on Facebook is designed to help you get the best possible response from the people who see your ad. Our focus is driving people to your website, visiting your store, installing your app, or even liking or commenting on your Page.
While Facebook is not the only digital marketing platform, it’s often a great option for many B2B and B2C businesses to reach their target audience. More than 700 million people visit Facebook every day on their phones and tablets—and when they do, they see Facebook Ads along with stories from family and friends. Ads are placed in the stream of information people view on Facebook, so they’re more likely to see your ads and take action.