The unique approach that delivers customized solutions.
THE PHILOSOPHY
Your Style is Our Style
Unlike many creative shops that have a specific visual style, our team will adapt to fit the style that best reflects the unique personality of your brand.
Brand Consistency
Your existing design and brand guidelines are used as a foundation for the creative exploration process. This ensures your marketing communications tools are cohesive and have the same look and feel. Our goal is to ensure your brand "speaks with one voice" - a vital component to building a successful company, this provides a sense of comfort, trust and professionalism to potential prospects and current customers.
Collaboration
It is easy to go from having a vision to making your idea a reality. We'll work together so you become an extension of our team, producing superior work. As part of JLK Creative, our work is more effective because we listen to your vision and ask the necessary questions to make sure we are both moving in the right direction. We excel in teamwork and working as one with
our clients.
THE 8 STEP PROCESS
Step 1: Gathering the Facts
As part of the process, an initial consultation is scheduled which sets the foundation for your project. The purpose of this meeting is for us to ask questions, look at your communication pieces that have previously been developed and gather vital information that is needed to bring your ideas to life. It is imperative that we completely understand where you currently are and more importantly, what direction you want to go in. This first step is extremely important as it sets the stage for the conceptual exploration of your project.
Step 2: The Project Plan
After the first step is completed, you will then receive a clear and concise project plan. This plan will outline your projects goals, explain what you can expect to receive during the creative development process, the results that you will see from working with us, a working timeline and a breakdown of the development price.
Step 3: Conceptual Exploration
Now the real fun begins. You will receive several visual design layouts for each project we develop for you; this will provide a range of styles and designs to choose from.
Step 4: Initial Concept Presentation
We will then get your initial feedback on the graphic solutions, color pallets and type treatments, then it's on to the next step. JLK Creative prefers to present this presentation in person however, web-based and teleconference presentations are available as well.
Step 5: Design Revisions
Our team will meet with you to discuss any comments you may have about your project.
Then the design concepts chosen are re-worked narrowing in on a final concept.
Step 6: Final Approval
The winning design concept you choose is perfected - paying close attention to every little detail including specific color breakdowns, typesetting, proofreading and vendor specifications.
Step 7: Material Production
Upon the approval of all designs, we will then prepare for production. JLK Creative makes this a quick process so there is no delay in finishing your project. To do this, all materials are made print and/or web ready, proofs are provided to you for final approval and then files are delivered. Our company has long-standing relationships with our preferred vendors, which allows for seamless workflow and a timely delivery of your project.
Step 8: Monitor Ongoing Feedback
As your company grows and changes, you will see that advertising and design is an ever changing continuous part of a successful business.
We continually keep alert of your place in the competitive marketing environment. It is our duty to ensure that your company succeeds and stays ahead of competitors. There are also many ways we can monitor the success of our collaboraton with your company. For instance, with regards to websites we can monitor site traffic, provide monthly maintenance updates and oversee your PPC and SEO campaigns when setup by our team.